Auto marketing sure can be interesting and does not stay the same.
For example whom would of thought that in Canada – years after the introduction by the South Korean auto maker – Hyundai – of a poor car called the “Pony” , which for the most part was a Korean made old model Mitshubishi “Dodge Colt” that years and years later that Korean cars for the most part would outsell even market leader General Motors in terms of Canadian sales volume.
Yet when it comes to luxury vehicles the marketing is often done in terms of “Tiers”.
Currently in the 2011/ 2012 model years according to Canadian auto industry trade figures are the current top level branded or “Tier One ” brands of note assigned
- BMW, Mercedes-Benz, Lexux , Accura, Audi
Tier 2 can be said to involve and include:
imports – Volvo, Infiniti and domestics – Lincoln & Cadillac
Porsche is the standard in the “sports marketpla
lastly there are what is referred to as “niche markets” which could well be bundled in with levels 2 and 1 depending on volume and perhaps pricing .
Included in this grouping would be – Jaguar , British product “Land Rover” as well as a new and upcoming variant – South Korean automaker Hyundai with its upscale automobile market introductions.
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